2.jpg

Project Brief

Role

Branding, Graphic Design

Type

Personal Project

Duration

Two Months (Part-time 2020.01-02)

Tools

Illustrator, Photoshop

Project Background

I visited an architecture on a business trip that was titled with solitude when I was working as an editorial intern at Harper’s Bazaar Art in Beijing in 2018. This architecture is the Seashore Library by Gong Dong, which is only about three hours away by driving from Beijing. When I was at the site, I surprisingly felt that all the tiredness and anxiety of living in a massive city had been blown away. It was the first time in my life that an architecture moved me.

The Ideation

Staying solitary is a necessary skill to have for people today because we are all living in an overstimulation world; The beauty of solitude is abstract, but it could be preesented by architecture since the architects create a space for their visitors to observe and feel both physically and spatially.

The Solution

A series of promotional materials for an exhibition that showcases architectures that convey a sense of solitary.

The Approach

p10.jpg
p11.jpg

Final Results

Poster Design

2.png
p13.jpg
 
Screen Shot 2020-04-26 at 2.03.02 AM.png

Brochure Design

Aro+Ha_0387.jpg
 
Aro+Ha_0010.jpg

thanks for taking the time to read
through my case study! ^^